LORAC PRO Soft Focus Longwear Foundation

Forever PRO

Hollywood beauty legend and PRO makeup artist Carol Shaw was inspired to develop LORAC after watching her celebrity clients suffer from skin irritation and breakouts on set. The professional formulas she created were infused with gentle and soothing ingredients that provided professional performance, without sacrificing healthy skin. Known for effortless, red carpet style and skin-friendly ingredients, LORAC quickly became a favorite indie beauty brand of PRO artists and A-list celebrities alike.

More than two decades later, LORAC continues to develop the highest quality, pigment-packed formulas and wearable shades with the mindset of what a professional artist needs to create flawless looks. Our team of PRO artists provide the tools and on-trend techniques so everyone can create beautiful looks just like a PRO.