Citizen, a name and brand in the watch industry for over 100 years, is known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence. Grounded in the Japanese notion that elevates society above self, Citizen takes a forward-thinking, socially responsible and inclusive world view: creating quality timepieces at superior value for all citizens of the world to enjoy every minute of their time. And our deep-rooted respect for self-development guides our corporate philosophy: Better Starts Now. At Citizen, we strive for better, for making every minute count.